Who are the pure players in the $ 18 billion big data market and who are the other players in the growing big data industry? Which are the most important players regarding software, hardware and services? Forbes and Wikibon decided to map the big data industry to understand the different players in the market. The big data market is expected to grow to $ 50 billion in the coming years and everyone wants to be part of this growth. Below you find the graph that was created and it shows that the large, traditional, players actually only get a very small percentage of their total revenue out of big data. But because they are so big, they still get a large chunk of the pie.