Big data—the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized—is revolutionizing business. Organisations can use all this data to glean valuable insight into how best to serve their customers. Big Data is drastically changing business, with companies that have implemented a Big Data strategy financially outperforming their peers by 20%. But in order to make sense of the vast amount of information available — from terabytes, to exabytes or even brontobytes — your organisation needs to use the right algorithms, tools, and metrics…and it must have a Big Data strategy in place.
That’s why I have written the book Think Bigger, which will give readers everything they need to develop a profitable Big Data strategy… and I will reveal why it’s not something organisations can leave to the I.T. department.
The book is published by Amacom by next April and it is filled with practical guidance for ensuring that your company stays ahead of the curve. Think Bigger provides you with a clear understanding of the possibilities — and what you must be doing — as this disruptive new technology changes how organisations are managed and operated.
Correctly managed, Big Data can help you get to know your customers and clients in real time, improve your products, personalize your pricing, identify risks, improve customer support, and identify new markets. I have included many easy to understand explanations and case studies across various industries and the book maps out a blueprint for Big Data done right.
You can now pre-order the book via Amazon:
Think Bigger: Developing a Successful Big Data Strategy for Your Business